William Hill Sportsbook Review 2025: Pros, Cons & User Ratings

William Hill UK Bookmaker Review 2025

Founded in 1934, William Hill has grown into one of the most recognised and trusted names in sports betting. Today, the bookmaker serves customers across the UK, Ireland, and beyond through a secure, user-friendly website and mobile app. Below, we highlight the key advantages and disadvantages of betting with William Hill in 2025.

Advantages

• Attractive welcome bonus for new customers.
• Frequent promotions and loyalty rewards for existing players.
• Fast, secure, and reliable payment methods for deposits and withdrawals.
• High-quality live streaming across major sports, including horse racing.
• Responsive and professional customer support team.

Disadvantages

• Some payment methods are excluded from qualifying for the welcome bonus.
• Live streaming is limited to select sports and events.

William Hill Sign Up Offer and Other Promotions

William Hill offer all new customers a stunning £30 welcome bonus when they create an account, deposit just £10 and gamble on a qualifying sportsbook market. Your first bet must have odds of 1.5 or better, and you can’t cash out the wager. When your pick has a result, the William Hill marketing team will quickly add your free bet tokens.

The bonus is separated into 3x £10 free bets, and you must use your credits within seven days. All winnings are paid minus the free bet stake. You can view a complete list of the terms and conditions on the William Hill app or site.

In addition to the welcome bonus, William Hill runs several recurring promotions and offers for existing members. These include free bets, price boosts, enhanced odds, cashback, extra places each way, and more. The marketing team updates their promos regularly, ensuring they are relevant, attractive and competitive. Check the William Hill promotions page for all of today’s deals.

See our William Hill bonus guide for all the details.

Payment Methods and Banking Options

As a customer of William Hill online, you can use a range of secure, fast and reliable payment options. All deposits are instant, allowing you to add funds and bet without delay. Withdrawals are subject to transfer times, and you’ll find more details below.

How to Deposit Money at William Hill and What Is the Minimum?

You can deposit £5 or more to your William Hill account by following the steps below.

• Access your betting account.
• Select your profile and payments.
• Add the preferred payment option, add £5 or more and click to confirm.
• The deposit quickly appears in your balance.

How Long Does It Take to Withdraw From William Hill and What Is the Minimum?

The speed and amount of your withdrawal depend on the method you select. You can withdraw £5 to your debit card, and it will take between one and three working days. Transfers to e-wallets are often instant. Read the full T&Cs on the William Hill site or app and choose the withdrawal option that suits you best.

Most Popular William Hill Features

Live streaming: One of my favourite features of William Hill is their free coverage of UK and Irish horse racing. Gamble on any of today’s races, and watch the action live on an HD-quality stream with expert commentary, stats, and betting odds. The live stream is available on the site and app.

Live betting: A feature that changed the way we gamble on sports forever. You can wager on a race, match or fight before the start or bide your time and gamble in-play. A live betting trader updates the odds to reflect the score and flow of play. A bet is as exciting in the final few minutes as it was before the start.

Cash-out: William Hill customers can cash out their bets with a single click. Wager on a sporting event and you’ll often see a cash-out value attached. This will move to reflect how your pick performs. You can cash out to secure a profit or reclaim some of your stake.

Available Sports and Range of Offerings

William Hill loves UK horse racing, greyhound racing and European football. But the traders offer odds on a long list of sports, competitions, and players. You can stick to the favourites or branch out and gamble on more niche markets.

Here are just some of the sports you can bet on today with an active William Hill account.

Football, horses, greyhounds, American Football, baseball, basketball, combat sports, motor sports, cycling, cricket, esports, darts, and golf are among the sports available. For a full list, see the William Hill website or app.

Types of Bets at William Hill

William Hill offers an extensive list of betting options on the most popular sports and tournaments. You can keep it simple and bet on a single from the match-winner market or try something a bit more adventurous. Here are the most popular options.

Singles: The easiest way to gamble on sports. Add one pick to your bet slip, decide on a stake and confirm. If your team wins, you land the profits.

Multiples: Add several selections to your bet slip and choose from multiples, including doubles, trebles, trixies, patents, Lucky 15s, forecast, tricast, placepots and others.

Accumulators: Pick four or more selections and add them to your bet slip to create an accumulator. An acca has one stake, regardless of the number of picks, but as it’s one bet, it requires one stake. The more selections in your acca, the higher the returns.

System bets: There are many interesting system bets on horse racing and sports. Choose from favourites like a Round Robin, where you add four picks and place doubles and trebles, giving you several ways to win.

William Hill Odds Offer and Its Attractiveness

William Hill built a fearsome reputation in the UK gambling industry, forcing its way to the front of the pack. When launching all those years ago, William Hill held customer satisfaction, fairness and value in high regard, and that continues to be true today.

Check any betting odds comparison app and you’ll notice William Hill are often the market’s best price on the top sports, fixtures and markets, including Premier League correct scores, ante-post betting on the top races, and outright betting in the tennis Grand Slams.

Platform Usability and Design

When creating an account at William Hill, you can access either the website or mobile app to place bets, deposit funds, withdraw winnings and more. Here’s a closer look at each.

William Hill website

The William Hill website is user-friendly, simple, and fast, but extremely in-depth. Use your laptop or desktop computer to browse the latest stats, read expert betting previews, find the best markets and odds, place bets, cash out and more. The website is best for watching horse racing on the live stream, benefiting from the large screen and layout.

William Hill App

The app is where most William Hill customers place bets, with the mobile platform accepting more wagers than the website and land-based betting offices combined. What do customers love about the app? It’s convenient, fast and safe. You can bet at home or on the move, meaning you’re always just a few clicks away from betting on sport at the best odds or collecting the most generous deals.

Account creation: How to Register and Start Betting With William Hill?

Follow these steps on your laptop or mobile to sign up and secure the welcome bonus £30 free bet for new customers.

1. Click any link to William Hill on this page or site.
2. Select the Join button at the top of the homepage.
3. Complete the registration form, adding your name, age and other details.
4. Create a username and password.
5. Add the William Hill promo code and deposit £10 or more.
6. The welcome bonus free bet will appear in your balance.

Discover the step-by-step William Hill registration guide.

Security and License: Is It Safe and Legal to Bet With William Hill?

William Hill is licensed by the United Kingdom Gambling Commission, who regulate all major bookmakers operating in the UK. The Gambling Commission holds its partners to the highest standards for security, safety, privacy, and fairness. Any sportsbook showing the UKGC badge can be trusted, and that’s true of William Hill.

Customer Service and Support

A straightforward betting platform isn’t just important for fast transactions, it also eases the load on the customer care team by limiting user error.

If you encounter an issue with the William Hill service, your first stop should be the frequently asked questions page. There, you’ll discover a wide range of popular questions, with helpful answers attached. If you’d prefer to speak to a member of the friendly and reliable team, you can do so through the Live Chat option on each page or by email.

User Reviews and Opinions

I always encourage my readers to do some independent research on a bookmaker. A great place to start is the reviews section of the App Store or Google Play. There, you’ll find honest feedback from sports bettors who relay their experiences.

When researching, you must separate the obvious paid-for promotional reviews and those from disgruntled bettors. The truth lies somewhere in the middle.

Reviews point to William Hill being a fair and transparent bookmaker, which puts its customers first and offers great betting value. Common criticisms include sudden account restrictions and complex bonus terms.