Best betting sites: The complete UK bookmaker list & rankings
Frank Monkhouse
Last updated 2 Sept 2025
Our experts ranked the UK's crowded bookmaker market to help you find the best online sports betting sites for a leading experience. For the betting sites with the best offers, competitive odds, mobile friendliness, security and more, we recommend you take your pick from what we have suggested on this page. Ensuring that you receive a generous welcome offer and plenty of free bets when you sign up, followed by regular promotions for existing players and ways to boost your odds or receive bigger payouts, the recommended betting sites on this page have it all. To add to that, the signup process for each and everyone is simple, with the click of a button and a few personal details guaranteeing you a bonus when you register, provided you are a new player at the selected betting site.
Compare the best online betting sites in UK for 2025
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Compare the best online betting sites in UK for 2025
- 1.Expert Picks: Top 10 Betting Sites in the UK 2025
- 2.UK Bookmakers: Key Features
- 3.How To Sign Up at Sports Betting Sites
- 4.What Makes The Best Online Betting Sites
- 5.More Things You Will Find at Betting Sites Online
Expert Picks: Top 10 Betting Sites in the UK 2025
Best Known For:
Amazing mobile app
It’s no secret that bet365 is the best online betting site in the UK, from the incredible app they have for players to the extensive list of markets you have to choose from for all different sports. They specialise in providing markets like no other site for bet builders, while still continuing to introduce new markets and initiatives to ensure they have the best product.
On top of that, you can claim one of the best welcome offers on the market with bet365, if you haven’t signed up with the betting site already.
Bet365 Pros and Cons
- £30 in bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
- HQ-quality live stream of major sports.
- Bet Builder, in-play, live betting and other features.
- Certain payment methods don’t qualify for the bonus.
- The live stream doesn’t cover some sports.
| Overall rating | 94% |
|---|---|
Bonus Offers & Free Bets | 95% |
Usability, Look & Feel | 96% |
Mobile App | 97% |
Payment Methods | 94% |
Customer Service | 90% |
Licence & Security | 100% |
Rewards & Loyalty Program | 85% |
94%
Best Known For:
Epic boosts
William Hill is one of the longest standing betting sites in the UK, and the reason they have retained such a strong player base is due to them listening to what players want and ensuring that they offer one of the best betting sites on the market.
They have even recently introduced stories like on social media for their website and app, which is a familiar sight for many people. The introduction of the product has been spectacular and ensures players don’t miss out on new promotions, and even recent news in the sporting world.
William Hill Pros and cons
- Generous welcome bonus for new customers.
- Ongoing promotions for existing players.
- Fast and secure deposits and withdrawals.
- Live-streaming of major sports, including horse racing.
- A friendly and reliable customer care team.
- Some payment methods don’t qualify for the welcome bonus free bet.
- Not all sports are broadcast on the live stream.
| Overall rating | 95% |
|---|---|
Bonus Offers & Free Bets | 96% |
Usability, Look & Feel | 95% |
Mobile App | 95% |
Payment Methods | 97% |
Customer Service | 94% |
Licence & Security | 98% |
Rewards & Loyalty Program | 93% |
95%
Best Known For:
Football betting
Sky Bet was one of the best betting sites when they were first really introduced in the UK, and they have remained on the same track ever since. Offering players numerous free-to-play games and regular boosts for Premier League matches and other big sports like the NFL, NBA, and more, Sky Bet go above and beyond to offer their players a fantastic betting experience.
In addition to that, they have one of the best mobile apps of any online betting site in the UK and its functionality is one of the reasons why many players choose to use Sky Bet above other operators.
Best Known For:
Horse racing betting
Coral is another operator that has been around for a long time in the UK, and the reason for that is an a strong mobile app, markets, and competitive odds for all different sports. When it comes to horse racing in the UK and Ireland, they currently boast best odds guaranteed and offer a compelling product especially for those who like to bet on racing.
Another interesting thing about Coral is their welcome offer requires a smaller deposit and bet than most betting sites in the UK, which can often be a deciding factor in players joining Coral instead of other operators.
Pros and cons of Coral
- £20 free bet for new customers.
- Profit boosts for winning players.
- Free horse racing livestream.
- Instant deposits and quick withdrawals.
- Online security and privacy protection.
- Not all games are available to livestream.
- Some deposit methods don’t qualify for the welcome bonus.
| Overall rating | 95% |
|---|---|
Bonus Offers & Free Bets | 95% |
Usability, Look & Feel | 96% |
Mobile App | 95% |
Payment Methods | 93% |
Customer Service | 95% |
Licence & Security | 98% |
Rewards & Loyalty Program | 90% |
95%
Best Known For:
Betting on all sports
In 2016, both Ladbrokes and Coral merged to make Ladbrokes Coral Group and combine their unique talents to make an amazing betting site on two different platforms. Ladbrokes is well-known for providing regular boosts to accumulators, and some more promotions for existing players once signed up.
It doesn’t matter which sport you are looking to bet on with Ladbrokes thanks to the rich selection of markets they have across several of them, providing more than just a strong platform for football and horse racing bettors.
Ladbrokes advantages and disadvantages
- £20 in free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
- Watch horse racing and sports on the live stream.
- Benefit from a long list of features, including live betting.
- Cash-out isn’t available on every bet.
- Some payment methods don’t qualify for the welcome bonus.
| Overall rating | 97% |
|---|---|
Bonus Offers & Free Bets | 90% |
Usability, Look & Feel | 95% |
Mobile App | 95% |
Payment Methods | 100% |
Customer Service | 100% |
Licence & Security | 100% |
Rewards & Loyalty Program | 100% |
97%
Best known for:
Promotions
Betfred has an amazing product with regular promotions for those who are betting on the big events like the Premier League, NFL, basketball, horse racing, and more. You can find ways to place a bet and earn free bets or sometimes get your money back if you lose thanks to Betfred.
On top of that, you have a strong mobile app to play on with Betfred, allowing you to enjoy your betting while at home or on the go.
Betfred pros and cons
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
- No esports betting available.
- No loyalty programme for regular bettors.
| Overall rating | 92% |
|---|---|
Bonus Offers & Free Bets | 94% |
Usability, Look & Feel | 91% |
Mobile App | 92% |
Payment Methods | 93% |
Customer Service | 94% |
Licence & Security | 97% |
Rewards & Loyalty Program | 85% |
92%
Best Known For:
Amazing welcome offers
BetMGM was only recently introduced to the UK market with strong success in the early years of sports betting online in the US causing the well-known brand to move their product overseas too. They have quickly made waves in the UK, especially with the many different welcome offers they have had available, sometimes offering in excess of £60 in free bets.
There are more reasons than just that to join BetMGM though, with the bookmaker providing a comprehensive list of promotions for existing players too, as well as some fantastic price boosts available.
BetMGM Pros and Cons
- Strong and trustworthy brand reputation.
- Generous £40 welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
- A fast, responsive and secure mobile betting app.
- Ongoing bonuses for existing players.
- No telephone support.
- Doesn’t yet accept crypto deposits.
- May limit or ban some players.
| Overall rating | 95% |
|---|---|
Bonus Offers & Free Bets | 96% |
Usability, Look & Feel | 95% |
Mobile App | 96% |
Payment Methods | 94% |
Customer Service | 93% |
Licence & Security | 98% |
Rewards & Loyalty Program | 92% |
95%
Best Known For:
Football and horse racing betting
BetVictor is regularly providing new players the choice of different welcome bonuses, allowing players to lock in a specific offer which is perfect for them rather than just the one chosen by the online betting site. But more than that, you can enjoy regular promotions as an existing player at BetVictor, as well as the choice of being able to bet on many different markets for multiple sports.
BetVictor Pros and cons
- Comprehensive market offering
- Insightful Blog and Bet Calculator
- Regular prizes with free-to-enter competitions
- Limited live streaming
- Standard offering that doesn’t provide unique features
| Overall rating | 93% |
|---|---|
Bonus Offers & Free Bets | 93% |
Usability, Look & Feel | 94% |
Mobile App | 93% |
Payment Methods | 92% |
Customer Service | 93% |
Licence & Security | 97% |
Rewards & Loyalty Program | 87% |
93%
Best Known For:
Football betting
BetUK is the perfect place to bet if you are looking to bet on football, with an amazing welcome offer just for football bettors and numerous promotions and boosts specifically for the sport too. Claim your BetUK welcome offer today with us and then take advantage of the regular BetUK specials that are available with the betting site.
BetUK Pros and Cons
- £30 in free bets for new players
- Ongoing bonuses and promotions.
- Bet using your laptop or mobile.
- Cash out your bets with a click.
- Bet on a long list of live markets.
- Not every deposit method gets you the bonus.
- Cash-out isn’t yet available on every bet.
| Overall rating | 93% |
|---|---|
Bonus Offers & Free Bets | 95% |
Usability, Look & Feel | 94% |
Mobile App | 94% |
Payment Methods | 93% |
Customer Service | 92% |
Licence & Security | 97% |
Rewards & Loyalty Program | 88% |
93%
Best Known For:
Odds Boosts
For those who like to be able to watch the sports they are betting on at that specific betting site, Unibet is an ideal operator to play with. Providing plenty of different live streams for high-profile football matches, smaller leagues, and other sports, you have all that you could want.
In addition to that, you can claim an extraordinary welcome offer as a new player with Unibet and find a unique blog available to provide you with betting insights ahead of the football at the weekend, or for other sports.
Unibet pros and cons
- Large number of sports and specials covered
- Wide range of sports live streamed
- Regular Odds Boosts offered
- Fines relating to Responsible Gambling
- Some niche odds not as great as other sportsbooks
- Relatively basic customer service options are available
| Overall rating | 92% |
|---|---|
Bonus Offers & Free Bets | 93% |
Usability, Look & Feel | 94% |
Mobile App | 93% |
Payment Methods | 92% |
Customer Service | 90% |
Licence & Security | 96% |
Rewards & Loyalty Program | 88% |
92%
UK Bookmakers: Key Features
There are several different things to look out for when joining an online betting site or deciding which one you would like to play at.
Thankfully, all of our recommended online betting sites in the UK have all of the best foundations that you could ask for, as all offer the key features.
All of them offer:
- welcome bonuses
- mobile app
- regular promotions
- live streaming
- customer support.
How To Sign Up at Sports Betting Sites
Signing up to sports betting sites is a simple process, and simply requires you to be a new player at the ones that we have recommended to you. By signing up, you will receive a bonus from the online betting site, typically after you place your first bet and it settles in line with what is requested in the terms and conditions.
Below is a step-by-step process which can be applicable to signing up to any of the best online betting sites in your region:
- Firstly, click on any of the online bookmakers that we have suggested above to be redirected to that chosen betting site
- You will then be prompted to “Sign Up”, “Register”, or something similar
- Now it is time to enter your personal details like your name, date of birth, address, email address, and anything else required by the betting site
- Now you’ve created an account, you will either be granted your free bets just for signing up, or you will need to make your first deposit with your chosen payment method
- Pick out a market or markets that you like and place the bet required to guarantee your free bets
- Now you are all signed up at a sports betting site and you can start enjoying your free bets!
What Makes The Best Online Betting Sites
Wondering how to choose the very best bookmaker? There are several factors that make the best online betting sites, and it’s important that each site has a combination of them all to ensure players enjoy using them safely. Take a look down below at what makes the top online betting sites.
Offers
Not the most important, but equally as crucial in contributing to the best online betting sites is the offers they have available. Mostly referring to the welcome promotion with sports betting sites, lots of people are swayed into joining by the amount of funds they will receive from the bookmaker in bonus form.
If that describes you, then you will be pleased to know that all the recommended betting sites on this page have an excellent welcome promotion available to those who are registering for the first time.
Security
Quite a lot of people will sometimes ignore the security of signing up with betting sites for sports, and it can often result in them registering with illegal, offshore brands or a site which has less than substandard security in place.
The consequences of this can see winnings confiscated, a leak of personal details, or something else, all which you would not want to happen by registering at online sports betting sites.
Luckily for you, all of the good betting sites online and the ones recommended to you on this page have the very best security, while they are also legal and licensed. This means you will never have to worry about not being able to withdraw your winnings, or your personal data being leaked thanks to the elite-level security available with the top betting sites.
Competitive Odds and Markets
In regards to placing bets, it’s incredibly important that the best sports betting sites have both competitive odds and an extensive market selection. By having both, it means players will never look elsewhere for markets that are unavailable, while they will also be guaranteed some of the best odds among betting online sites.
Moreover, top betting sites will have an extensive list of markets for all sports, not just the top ones, as well as retaining the best odds on the market for them too.
The recommended betting sites on this page have both competitive odds and a strong list of markets to choose from on all sports, which contributes to making them the best betting sites.
Apps
Mobile phones are now one the most popular way in which users consume sports betting, which signifies the importance of betting sites having an app available for players to use.
In some cases, there can be extra benefits to using a sports betting app over a desktop site. For example, specific promotions are sometimes only available on the app compared to desktop, or certain aspects of the product might only be available on the app.
Moreover, having an app means players can easily bet on the go, whether that be on the way to work, on the way out to meet friends. Similarly, from WiFi in your own home it is a lot easier to use a mobile app than load up a bulky laptop or desktop computer to place your bets.
Payment Methods
With people opting to pay for things through various different payment methods now, it’s pivotal that the best betting sites have a selection of different methods available for deposits and withdrawals.
Tying into the importance of having mobile friendliness and an app is the rise of Apple Pay and Google Pay as payment methods, which lots of players will now be looking to use at online betting sites.
Similarly, people trust e-wallets or bank transfers for security now, being evidence of why the best betting sites must have these options for payments.
More Things You Will Find at Betting Sites Online
Overall, there are hundreds of different factors which could be considered as contributing to making a top online betting site. We delve into more detail below with some of those extra benefits you will find from the best betting sites.
Promotions
Welcome promotions are almost a necessary requirement at betting sites at this point, but players also being able to have promotional offers after being registered is equally as essential.
The reason for that is it encourages players to keep playing at betting sites, but also ensures they receive regular free bets, boosts, or another type of promotion from playing at the betting site.
Live Streaming
If you are placing bets on a match, you will most likely want to watch that game too so you can see how the bet is doing. It is therefore paramount that betting sites have live streaming available across all sports so players can have everything in one place.
The best online betting site for live streaming has to be bet365, with streams available for the FA Cup, La Liga, Bundesliga, NFL, NBA, and more.
Some are better than others with live streaming, but all the recommended sports betting sites on this page have a comprehensive selection of matches available for live streaming.
Bet Builder
One of the most widely used type of bet currently is the bet builder, with users regularly choosing to bet on individual matches rather than an accumulator or single markets like 1X2, both teams to score, over/under, or something else.
All of the best betting sites now give players an option to use the bet builder tool, where you can combine multiple markets for one match, and sometimes across multiple matches in one bet.
Although it is mostly used for football, it’s also crucial that the tool is available for other sports too because football is not the only thing that people will look to place wagers on using bet builder.
Cash Out
Something that has now been available for quite some time with online betting sites is cash out, which allows players to take the proposed money by the online bookmaker before the match or matches are over.
The reason players might cash out could be because a team is winning but look likely to concede a goal, or a basketball team is ahead but might not look like winning, or similar in another sport depending on which market you have decided to bet on.
Having cash out available gives players the opportunity to win some profit even if they don’t think the bet will win, and can be an incredible tool for players.
Betting sites must have cash out available or it could easily be a reason that someone would opt to play elsewhere. Additionally, it’s not only important to have cash out available, but for an extensive list of markets and not only the most popular sports betting markets.
Frequently asked questions
What Is The Best Online Gambling Site?
The best online gambling site will depend on a number of things, because people are looking to get different things out of an online bookmaker. For example, someone who only places bet builder bets would be looking for the site with the best bet builder tool and markets. Meanwhile, somebody who likes betting on a niche sport like speedway would need to find the betting site that has the best markets for that particular sport.
The best online gambling site is subjective depending on what you are looking for, and all the recommended betting sites on this page have amazing attributes to their site.
Are Betting Sites Safe?
Provided you register and play at one of our recommended betting sites, then yes they will be safe to play at because they have security protocols in place to protect your personal and financial information.
Are Betting Sites Legal?
For betting sites to be legal, they need to be licensed by the necessary authorities in the region in which they are available. The suggested sports betting sites on this page are all legal and licensed in their location.
About the author
I have been involved in the gambling industry for almost 20 years, filling a number of important roles, from the trading floor to content editor. My previews and predictions lean heavily on the stats and trends to help readers identify the value and find winning bets. As a former professional boxer, I boast a unique insight into sports and enjoy covering the biggest events.